The Only Thing Standing Between You and Commodity Pricing

By Graeme Thickins | February 25, 2017 |

Now that I have your attention, let’s talk about brand. I mean, who wants commodity pricing? That’s why, as a business owner, understanding the value of a brand is crucial. Why would someone pay you more for your product or service than what the other guy charges for seemingly the same thing? Enter the concept of brand equity.…

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