Positioning Statement? Tagline? Mantra?

By Graeme Thickins | May 31, 2017 |

Let’s look at three terms that get tossed around a lot in marketing circles. What do they mean, and how does one differ from the other? Think of them as tools on your marketing toolbox — when would you use one versus the other? Though many may consider these three terms somewhat interchangeable, they really…

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What Is a Brand?

By Graeme Thickins | November 16, 2016 |

In my continuing theme of talking about the basics of marketing in these first posts of my new blog, I’m moving on to a favorite topic: branding. Again, I’m harking back to some notes I made several years ago after studying the writings of many smart people on the topic of what branding (in the corporate and product sense) is…

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