Love – It’s What You Do

choose a job you love

Do what you love. How many times have you heard that? Maybe you’ve put it into practice in your career. If so, lucky you. But how many people go to work every day to do something they don’t love? Or take a major in college because they’re told they should, but don’t really love. Or…

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What Is a Brand?

In my continuing theme of talking about the basics of marketing in these first posts of my new blog, I’m moving on to a favorite topic: branding. Again, I’m harking back to some notes I made several years ago after studying the writings of many smart people on the topic of what branding (in the corporate and product sense) is…

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