Posts Tagged ‘brand equity’

What Is a Brand Story? And Why Do You Need One?

As marketers, we’re nothing if not storytellers – at least if we consider ourselves brand marketers or content marketers. (Or how about PR people – they’re all about stories, too.) But we don’t generally use the term “storyteller” to describe ourselves at cocktail parties or whatever. Meaning, we don’t focus on it, think about it a…

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The Only Thing Standing Between You and Commodity Pricing

Now that I have your attention, let’s talk about brand. I mean, who wants commodity pricing? That’s why, as a business owner, understanding the value of a brand is crucial. Why would someone pay you more for your product or service than what the other guy charges for seemingly the same thing? Enter the concept of brand equity.…

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