Posts Tagged ‘brand equity’
What You Need to Know About ‘Brand Equity’ — and Why Accountants Are the Problem
Marketing and accounting people don’t talk much. And they sure as hell don’t party well together. Let’s face it, they’re from different planets. But, doggone it, they need each other. That’s the case I want to make today. Why? Because accountants can make the marketing profession look really, really good — and rich — if they would only more formally…
Read MoreWhat Is a Brand Story? And Why Do You Need One?
As marketers, we’re nothing if not storytellers – at least if we consider ourselves brand marketers or content marketers. (Or how about PR people – they’re all about stories, too.) But we don’t generally use the term “storyteller” to describe ourselves at cocktail parties or whatever. Meaning, we don’t focus on it, think about it a…
Read MoreThe Only Thing Standing Between You and Commodity Pricing
Now that I have your attention, let’s talk about brand. I mean, who wants commodity pricing? That’s why, as a business owner, understanding the value of a brand is crucial. Why would someone pay you more for your product or service than what the other guy charges for seemingly the same thing? Enter the concept of brand equity.…
Read More