Marketing Author Superstar
David Meerman Scott has been writing books about marketing for a long time. He has many best sellers. In addition, he’s a popular speaker, worldwide, and runs a very active blog. Read more about him here.
David’s latest book title is actually a recurring one — it’s the 8th edition of The New Rules of Marketing and PR.
You read that right. This book has been published through eight versions — over 15 years! (In many languages as well.) How many books do you see live on that long?
Here’s how I wrote about the latest edition in a review I posted recently on the Amazon page:
Marketing is like surfing – there’s always another wave coming. And David Meerman Scott, being a surfer (like me), gets it. He’s been telling us how marketing and PR are changing since he charged out with his first edition back in 2007. That’s when I first met him, when I recruited him to speak to our huge Social Media Breakfast chapter in the Twin Cities. We were all lucky enough to be among the first to get the inaugural edition and benefit early from its advice. David is not only a great speaker, but writes such easy-to-read and understand books! Each addition adds timely advice about new aspects of marketing in our ever-changing world. Be sure to read about “fanocracy” and “newsjacking” in this new 8th edition. But I was especially stoked to read the Introduction – it’s about David’s passion for surfing, and how he became a fan of making his own wood surfboards. There’s always a new wave coming, and David’s on it!
Obviously, I highly recommend the book! Lots more about David at his website. Love the great photos there of him speaking at events!
Hi Graeme!
Thanks so much for this wonderful post. I remember that Social Media Breakfast well. On one hand, my ideas were completely ignored by the powers that be at organizations like the Public Relations Society of America and on the other the “grass roots” of people who understood the power of social and wanted to learn more embraced the ideas. Good for us, right!
Hope that you get some water time this summer. I was in the waves a few days ago!
David
Yes, good for us indeed, David. I never cared about the PRSA. Was never a member, nor wanted to be. Talk about stuffed shirts. I grew to have my own “society” — as in social.
Yes, I’ll get out in the water soon — on my wood paddleboard (https://www.instagram.com/p/BJqpvgxBqUA/). I didn’t build it — as you did with your board — but now the guy who did offers lessons for that (https://shore-boards.com). He’s built quite a business, having expanded into wake boards and skateboards. But my skating days are over — haha!