Posts Tagged ‘brand’
Branding Is Dead – Not
I saw an article headline the other day saying branding was dead. Then, in the first sentence, it said (wait for it)… it’s not dead, “it’s stronger than ever.” Okay. Geez, I hate getting clickbaited like that. But the writer was out to make a point — which he began doing in the subhead — so…
Read MoreWhat Is a Brand Story? And Why Do You Need One?
As marketers, we’re nothing if not storytellers – at least if we consider ourselves brand marketers or content marketers. (Or how about PR people – they’re all about stories, too.) But we don’t generally use the term “storyteller” to describe ourselves at cocktail parties or whatever. Meaning, we don’t focus on it, think about it a…
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