Posts Tagged ‘marketing’
Marketing Author Superstar
David Meerman Scott has been writing books about marketing for a long time. He has many best sellers. In addition, he’s a popular speaker, worldwide, and runs a very active blog. Read more about him here. David’s latest book title is actually a recurring one — it’s the 8th edition of The New Rules of…
Read MoreWhat Is Positioning?
If there’s a marketing term that gets thrown around more than any other, it’s “positioning.” I can’t imagine a marketing plan out there that doesn’t include it, multiple times. But it’s been used and abused so widely, by so many, for so long that it’s likely many people can’t really articulate what it means or why it’s important.…
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