Proud of Our Work Generating Earned Media

Among the many services we’ve provided for our clients over the years, public relations and media relations is often the unsung, below-the-radar part of what we do. It’s called “earned media” because it’s not paid media – you earn it through word-of-mouth or media placements. Many think of earned media as free media because it’s virtually free for your business to obtain. While a company may pay a public relations firm to pitch its brand, products, or expertise to journalists and various media outlets, the attention it earns is free because the company is not paying for an advertisement or getting placement in an article.

Our recent work for HLRBO is one excellent example of our recent PR accomplishments. This client — often called the Airbnb for hunting land — is one of the hottest startups in Minnesota right now, growing some 240% in the past year, and continuing on a rapid growth curve this year and next.

You can see some of the examples of media hits we’ve achieved for HLRBO here on its press page. We salute the amazing founding team at HLRBO!