What You Need to Know About ‘Brand Equity’ — and Why Accountants Are the Problem

Accountant partying

Marketing and accounting people don’t talk much. And they sure as hell don’t party well together. Let’s face it, they’re from different planets. But, doggone it, they need each other. That’s the case I want to make today. Why? Because accountants can make the marketing profession look really, really good — and rich — if they would only more formally…

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