I’ve been publicly writing and blogging for many years now, actually well before blogs were a thing. I started a tech trends email newsletter back in the late ’90s that was subscribed to by thousands of tech leaders and influentials, all over the country (heaviest in Silicon Valley). That was a trip. I still have a collection of great praise and testimonials from readers of that newsletter. Then I finally made the transition to doing my writing on a blog, which I launched in 2005 — and that’s still going strong (nearing 700 posts). I was kind of busy during that time period, as I was pulled into a fulltime VP of marketing role, so that’s why I was a bit late in getting on the blog train. Fast forward, my average post on that blog over 10 years+ is in the range of 1000-1200 words. So doing that math, the point is… I write a lot.
But at certain times in my consulting career, I’ve actually managed to go brief and capsulize some of my thoughts on my favorite topic, marketing, into short takes — bullet lists even. I found a few of those in some old files recently and decided to rebirth them here.
Herewith, the first — my brief thoughts on the meaning of marketing:
Marketing Is About:
- Investment, not cost
- Emotion and soul
- Ideas and art
- Words and poetry
- Building a brand
- Knowing what makes you special
- The long term
- Ready, fire, aim (thank you, Tom Peters)
- Process (ever changing)
- Doing big things (not quiet, normal, expected things)
- Being different, even opposite (not similar)
- The big idea
Good Marketing Requires:
- Constant attention
- An internal champion
- An external champion/partner
- Outside objectivity
- A sense of humor
What would you add to that list?